About Dalish
The Story of DaLish |
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Photo by Vanessa Hines - May issue Fashion Magazine |
I’m Melanie Cruickshank, and since I can remember, I have been a die-hard beauty addict.
My love affair with makeup began when I was four years old. I used to play with my Mother’s makeup and I realized then the power that makeup has; the ritual of opening the packages, the freedom to create any face you want, and the fun of playing with your features to bring your best face to life. I spent the rest of my life from that point learning everything I can about makeup. I had stacks of Fashion magazines in my bedroom. I had bins of makeup products. I tried it all. I wanted to perfect what every woman wants; that hyper-natural flawless look. After years of trying everything in the market, I noticed that although I had my weekday look down to a science, it still took up to 20 minutes to create (and there were more than a few mornings where that wasn’t an option. I needed a way to recreate the “flawless natural” look I had worked so diligently on in 5 minutes or less.
Nature gave me 5 tools on each hand. I wanted to use just my fingers or sometimes a Q-tip to create my look. Not willing to believe that my trusted friend cosmetics had turned their back on me, I began to research how makeup is made. I threw myself into researching every ingredient in my favourite products. I made lists. I researched things I couldn’t pronounce. I decided if the ideal products wouldn’t come to me, would make them. My kitchen soon became a mad scientists lab of foundations and eye shadows. Instead of leftovers, I had trays of lip balm stored in my fridge. After a hard day’s work, I had liquid eyeliner under my fingernails. I tested the makeup ceaselessly. I got my prep time in the morning down to 5 minutes, and my after work day-to-night transformation down to about the same. What’s more is women started asking me about the funny tubes I was always carrying with me. I expanded my test to my girlfriends and colleagues. They all noticed how universal the colours were. They magically looked beautiful on whoever tried them. DaLish became a reality.
A few months later, the testing was complete: the product “just worked” and was a hit with a small circle of girls I shared it with. I decided to take DaLish to the next level. I hope you enjoy my products. I made them with real women in mind. Please enjoy the site. Questions? melanie@dalishcosmetics.com
