About
Welcome to my personal story! My name is Melanie Cruickshank and I have a true passion for everything clean luxurious beauty. I was born to wear lipstick & heels as my Mother Rosemary would say.
da lish was born out of a personal mission to create clean, high-performance beauty that makes women feel effortlessly confident.
Years ago, I struggled to find makeup that was both luxurious and made with clean ingredients—so I decided to create my own. With a passion for beauty and a deep belief that women shouldn’t have to choose between quality and health, I set out to develop a line of Canadian-made, ethically crafted cosmetics.
Starting in my kitchen, I meticulously formulated products that would be long-wearing, multi-tasking, and packed with skin-loving ingredients. What began as a passion project quickly grew into a beloved brand with a loyal community of women who love da lish for its simplicity, performance, and commitment to clean beauty.
✔ Canadian, woman-founded & led
✔ Thoughtfully formulated with clean, high-performance ingredients
✔ Loved by beauty minimalists & busy women who want effortless, glowing confidence
Today, da lish is carried in select retailers and continues to grow through word-of-mouth and real customer love. As a proudly women-led company, we are passionate about bringing clean beauty to more people—which is what we love doing!
Brand Values
💎 Clean & Conscious – We believe in makeup that’s as good for your skin as it is for the planet. Every formula is crafted with safe, high-quality ingredients—no compromises.
🇨🇦 Proudly Canadian – Locally made, woman-founded, and committed to supporting ethical, sustainable beauty practices right here in Canada.
💄 Effortless Beauty – Makeup should be simple, effective, and enhance—not mask—natural beauty. Our products are designed for busy women who want high-performance results without the fuss.
👩🎨 Empowering Women – da lish is more than just a brand; it’s a movement. We champion women in beauty, business, and beyond by creating products that boost confidence and celebrate individuality.
🌿 Sustainability & Transparency – We believe in doing beauty better—focusing on ethical sourcing, responsible production, and complete transparency about what goes into our products.
🤍 Customer-First Always – Our community (the Fab Squad!) is at the heart of everything we do. We listen, evolve, and create based on real needs and feedback from our loyal customers.
Melanie