About
Hi & welcome to my personal story! My name is Melanie Cruickshank and I have a true passion for everything clean luxurious beauty. I was born to wear lipstick & heels as my Mother Rosemary would say.
THE CRISIS
Like so many people, I struggled with horrible acne, low self-confidence, I was very overweight and have dyslexia.
Like so many people, I struggled with horrible acne, low self-confidence, I was very overweight and have dyslexia.
I had a classmate tell me that my face was disgusting and had I ever heard of cover-up? I wasn't familiar with cover up or foundation and bought some that night.
LIFE CHANGING! Pure magic. From that day onwards, I was never without my pressed powder or liquid foundation. It gave me confidence and most importantly control. Makeup literally changed my life.
LIFE CHANGING! Pure magic. From that day onwards, I was never without my pressed powder or liquid foundation. It gave me confidence and most importantly control. Makeup literally changed my life.
BLIND AMBITION
When I had the opportunity to go back to school, I put both my right hand person - My Mother Rosemary and I through natural,
When I had the opportunity to go back to school, I put both my right hand person - My Mother Rosemary and I through natural,
Cosmetology & Aromatology school - the study of Plant & Botanical based Chemistry, to be able to create clean cosmetics, skincare, body & hair care. I wanted to recreate my cult favourite products and feel good about what I was putting in & on my body.
I'm determined to make an impact in the clean beauty world. My purpose is to help people feel their absolute best and give that boost of confidence with products you can feel good about using. Production began in my kitchen, hand filling products one by one. Clean beauty at that time was non-existent... I wanted to change that and create a new category.
CLEAN LUXURY
My mission is to create clean, luxurious beauty products that you feel good about using, easy to apply, long lasting, sustainably sourced and come in killer shades.
We're all too pretty to poison!
XO
Melanie
Melanie